Basic
Fits your volumeThe essentials to track your store’s net profit.
- Real-time profit dashboard
- Customer lifetime value
- Quantity-based COGS
- Custom costs
- Product analytics
Your store is selling. But is it actually making money after all types of fees?
honestly i check trueprofit more than my emails now lol.
Not having a profit calculator is biggest mistake a shop can do.
I use trueprofit daily to see my accurate net profit…
…worth every penny to keep track of your profits.
…perfect tracking and my accountant loves it
App has come a long way since I started using it 3 years ago.
TrueProfit stands head and shoulders above the rest.
…it’s like having a dedicated financial team right at my fingertips.
The problem
Spreadsheets and Shopify reports only show the tip of the iceberg. Here’s what really happens to $23,100 in sales.
Net profit is the number that matters. Only 20.56% of sales made it to the bottom line.
The solution
25+ integrations. Pick a source to see what TrueProfit pulls in.
Spend syncs in real time from every ad account, so ad costs are never estimated.
Product and fulfillment costs come straight from your supplier apps.
Actual label costs sync automatically, or set rules by weight, zone and quantity.
Set product costs exactly the way your business works.
Gateway fees are calculated per order, automatically.
Add one-off or recurring costs so nothing slips through.
Rank by net profit, not revenue or ROAS.
Net profit per product, after ad spend. Sample data.
Net profit, margin, revenue and costs for every day, updated as orders come in.
A full profit and loss statement for any date range, built for you.
See what each customer cohort is worth over time.
Ask ChatGPT or Claude about your store, and get answers from your live TrueProfit data.
Pricing
14-day free trial on every plan.
The essentials to track your store’s net profit.
The power to grow with data-based decisions.
The insights to scale your business globally.
The complete package for elite sellers and brands.
Estimates include extra-order fees. One plan per store.
| FEATURE | Triple Whale | Lifetimely | BEST VALUE TrueProfit |
|---|---|---|---|
| Paid plans from | $219/mo · 12-month term | $149/mo | $35/mo |
| Net profit dashboard | |||
| P&L breakdown | |||
| Product analytics | |||
| Customer LTV | |||
| Month-to-month billing | |||
| 14-day free trial | Free tier only |
TrueProfit vs. a vibe-coded clone
Pick a real-world case:
Yes. Every plan starts with a 14-day free trial, so you can see your real net profit before you pay anything.
Yes. Orders and ad spend sync automatically, and your dashboard updates as new orders come in. Costs you set once, like COGS rules or custom costs, are applied to every new order automatically.
Yes. Sales sync from Shopify’s API, then TrueProfit adds the cost layers Shopify doesn’t show.
Yes. Pick any display currency under Account info. Calculations still start from your Shopify store currency, and ad accounts in other currencies are converted automatically with daily exchange rates.
Yes, with a combined all-store view. Each store needs its own plan, and there’s a discount for more than five stores.
Yes. TrueProfit MCP connects your profit data to ChatGPT, Claude and OpenClaw, so you can ask questions about your store in plain language.
Anytime — upgrade or downgrade as your order volume changes.
See your real net profit in minutes with a 14-day free trial. Cancel anytime.
Start 14-day free trial