See your real Shopify net profit. Every order, live.

Your store is selling. But is it actually making money after all types of fees?

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5/5 stars from 900+ Shopify reviews Trusted by 70,000+ Shopify brands · 14-day free trial · Cancel anytime
Dashboard Compare to: Previous period · sample data
Net Profit
$4,750.00
↗ 18.6%
Net Profit Margin
20.56%
↗ 2.1%
Revenue
$23,100.00
↗ 12.4%
Total Costs
($18,350.00)
↗ 2.83%
Cost Breakdown Total Cost ($18,350.00)
Revenue
$23,100.00
COGS
($7,200.00)
Total Ad Spend
($8,150.00)
Shipping Costs
($1,950.00)
Transaction Fees
($700.00)
Custom Costs
($350.00)
Net profit
$4,750.00
Alverra Shop’s BareEssence product page on Shopify
Grayson · Founder, Alverra Shop “The simplest solution on the market.”

From nearly running out of cash to 3× monthly revenue.

  1. YEAR 2 Running out of cash
  2. 6 MONTHS LATER Connected TrueProfit to ChatGPT
  3. TODAY Healthy margin at $150K a month
MONTHLY REVENUE <$50K $150K
DAILY PROFIT REPORTING 60+ min ~5 min

900+ five-star reviews on the Shopify App Store

TrackIt Australia 5 months using the app
October 12, 2026
honestly i check trueprofit more than my emails now lol.

The problem

Revenue is what you see.
Profit is what you keep.

Spreadsheets and Shopify reports only show the tip of the iceberg. Here’s what really happens to $23,100 in sales.

  • Ad Spend ($8,150.00)
  • COGS ($7,200.00)
  • Shipping ($1,950.00)
  • Transaction Fees ($700.00)
  • Taxes ($220.00)
  • Other ($130.00)
Total costs ($18,350.00)
REVENUE $23,100.00 What Shopify shows
NET PROFIT $4,750.00 What you actually keep
MARGIN 20.56% Of every sale, kept

Net profit is the number that matters. Only 20.56% of sales made it to the bottom line.

01 / 02Cost tracking

Every cost, from every source. Synced & calculated for you.

25+ integrations. Pick a source to see what TrueProfit pulls in.

Track every cost free for 14 days All cost integrations included on every plan
CLICK A SOURCE TO EXPLORE

Ad channels

Spend syncs in real time from every ad account, so ad costs are never estimated.

  • Meta
  • Google
  • TikTok
  • Snapchat
  • Pinterest
  • Bing

Metrics you can act on

REAL-TIME
Lit up: metrics fed by Ad channels
Net Profit ↗ 18.6%
$4,750.00
Gross Profit ↗ 9.4%
$15,900.00
Net Profit Margin ↗ 2.1%
20.56%
POAS ↗ 0.12
0.58
CAC ↘ 6.3%
$34.20
LTV ↗ 4.8%
$122.00
02 / 02Analytics & reports

Scale what earns. Cut what doesn’t.

Rank by net profit, not revenue or ROAS.

Product Analytics From Advanced plan

Hoodie Scale
$2,860.00 22.40% margin
Sneakers Scale
$1,420.00 15.80% margin
Cap Improve
$640.00 9.10% margin
Tee Cut
-$170.00 -4.60% margin

Net profit per product, after ad spend. Sample data.

Marketing Attribution Enterprise plan

G Brand Search Google 6.2×
M UGC Video Meta 4.7×
M Carousel Meta 3.4×
T Spark Ad TikTok 2.1×
M Promo Video Meta 1.9×
Top by ROAS: Brand Search. But it only makes +$75. Tap Net Profit.

Net profit, margin, revenue and costs for every day, updated as orders come in.

A full profit and loss statement for any date range, built for you.

See what each customer cohort is worth over time.

Performance Daily · Last 14 Days
Today · Oct 22 $59.00
UPDATING LIVE
Oct 9Oct 15Today
Syncing Shopify orders and ad spend · sample data
NEW TrueProfit MCP

Stop digging through dashboards. Just ask.

Ask ChatGPT or Claude about your store, and get answers from your live TrueProfit data.

Try it free for 14 days Works with ChatGPT · Claude · OpenClaw
AI assistant TrueProfit connected
What was my net profit last week?
Used TrueProfit ›
$1,110.00 net profit, up 14.8% vs. the week before.
Net profit overviewOct 13 – Oct 19
Net Profit$1,110.00
Net Profit Margin20.56%
Revenue$5,400.00
Total Costs($4,290.00)
Mon
Tue
Wed
Thu
Fri
Sat
Sun
TAP A QUESTION TO ASK

Pricing

Four plans. Pick yours.

14-day free trial on every plan.

300

Basic

Fits your volume

The essentials to track your store’s net profit.

$35 /month
300 orders · $0.3 per extra · max $300
Est. at 300 orders $35/mo
  • Real-time profit dashboard
  • Customer lifetime value
  • Quantity-based COGS
  • Custom costs
  • Product analytics
Start 14 days free

Advanced

Fits your volume

The power to grow with data-based decisions.

$60 /month
600 orders · $0.2 per extra · max $500
Est. at 300 orders $60/mo
  • Everything in Basic
  • Product analytics
  • P&L report
  • Bundling insights
  • Ad sync custom rules
Start 14 days free

Ultimate

Fits your volume

The insights to scale your business globally.

$100 /month
1,500 orders · $0.1 per extra · max $700
Est. at 300 orders $100/mo
  • Everything in Advanced
  • Unlimited COGS zones
  • Marketing attribution
Start 14 days free

Enterprise

Fits your volume

The complete package for elite sellers and brands.

$200 /month
3,500 orders · $0.07 per extra · max $1000
Est. at 300 orders $200/mo
  • Everything in Ultimate
  • Marketing attribution
  • Unlimited team members
  • Prioritized support
Start 14 days free

Estimates include extra-order fees. One plan per store.

Same insights. A fraction of the price.

FEATURE Triple WhaleLifetimely BEST VALUE TrueProfit
Paid plans from $219/mo · 12-month term $149/mo $35/mo
Net profit dashboard
P&L breakdown
Product analytics
Customer LTV
Month-to-month billing
14-day free trial Free tier only
Competitor pricing as publicly reported in 2026.

TrueProfit vs. a vibe-coded clone

AI can build the dashboard in a weekend. It can’t make the numbers right.

Pick a real-world case:

Partial refunds Net Profit · October
VIBE-CODED CLONE $5,250.00 Looks fine. Isn’t.
TRUEPROFIT $4,750.00 The real number.
+$500 profit that doesn’t exist
Clone:Keeps counting revenue that was refunded later.
TrueProfit:Revenue = gross sales + tax + shipping − discounts − refunds.
Illustrative numbers for a sample store.

Accuracy

  • Published formula for every metric
  • Fees synced per payment gateway, not guessed
  • COGS by quantity, country or SKU

Logic

  • One order, counted once across channels
  • Assisted vs. Last-clicked credit
  • Your store’s time zone and currency

Data

  • Encrypted, with strict access controls
  • Full history for every store you run
  • Same numbers on web and mobile

The part a clone never shows you: maintenance.

  • Shopify ships a new API version every quarter
  • Ad platform APIs keep changing
  • Access tokens expire
  • New edge cases every month
TrueProfit’s team keeps 25+ integrations working for you.
Start from $35/mo

Frequently asked questions

Is there a free trial?

Yes. Every plan starts with a 14-day free trial, so you can see your real net profit before you pay anything.

Is the data really updated in real time?

Yes. Orders and ad spend sync automatically, and your dashboard updates as new orders come in. Costs you set once, like COGS rules or custom costs, are applied to every new order automatically.

Will the numbers match my Shopify admin?

Yes. Sales sync from Shopify’s API, then TrueProfit adds the cost layers Shopify doesn’t show.

Can I change the currency?

Yes. Pick any display currency under Account info. Calculations still start from your Shopify store currency, and ad accounts in other currencies are converted automatically with daily exchange rates.

Can I track multiple stores?

Yes, with a combined all-store view. Each store needs its own plan, and there’s a discount for more than five stores.

Can I connect TrueProfit to ChatGPT or Claude?

Yes. TrueProfit MCP connects your profit data to ChatGPT, Claude and OpenClaw, so you can ask questions about your store in plain language.

Can I switch plans later?

Anytime — upgrade or downgrade as your order volume changes.

Also on iOS & Android Check your net profit on the go Same live numbers, on iOS and Android.

Stop guessing. Start keeping more.

See your real net profit in minutes with a 14-day free trial. Cancel anytime.

Start 14-day free trial